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Understanding Media
Series: Routledge Classics
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Check link for latest rating. ( 4,235 ratings, 389 reviews)
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Understanding Media
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is essential for students and professionals in media studies, communication, cultural theory, and anyone interested in understanding the profound societal impact of technology and media evolution.
Understanding Media: the most important book ever written on communication. Ignore its message at your peril.
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Description
When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan.
Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known.
In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.
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Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
‘He belongs to that small group of radical dreamers and thinkers... McLuhan's work will have its distinct place.’ – George Steiner, The Times Literary Supplement
‘Still the essential read on how the medium is, more and more, the message itself.’ – Nicholas Lemann, Sunday Herald
‘McLuhan sings of the furthest reaches of electronic culture, with computer technology transforming communication.’ – Wired
Book Details
INFORMATION
ISBN: 9780415255493
Publisher: Taylor & Francis Ltd
Format: Hardback
Date Published: 18 May 2001
Country: United Kingdom
Imprint: Routledge
Edition: 2nd edition
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Width: 129.0mm
Height: 198.0mm
Weight: 820g
Pages: 400
About the Author
Marshall McLuhan (1911-1980) Communications theorist, born in Canada. He is known as the original "high guru" of media culture and appeared in Woody Allen's Annie Hall as himself.
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