1
of
1
Understanding Media
Series: Routledge Classics
Ratings/reviews counts are updated frequently.
Check link for latest rating. ( 4,235 ratings, 389 reviews)
Book Hero Magic crafted this summary to help describe this book. While it's new and still
learning, it may not be perfect - your
feedback is welcome!
Summary
Read More
Format: Hardback
$44200
Unit price
/
Unavailable
International Supplier
This title is in-stock with overseas suppliers. While it is not available locally, we fly books in weekly from the US and UK to our Auckland warehouse for immediate dispatch.
AVAILABLE WITH SUPPLIER
Ships from our Auckland warehouse within 2-3 weeks
Found a better price? Request a price match
Understanding Media
$44200
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is essential for students and professionals in media studies, communication, cultural theory, and anyone interested in understanding the profound societal impact of technology and media evolution.
Latest News
From Page to Panel: The Rise of Graphic Novel Adaptations
Discover why graphic novel adaptations are booming, from ‘Dune’ and ‘Sapiens’ to ‘Call Me by...
Why You Should Read Folk Horror!
If you're looking for a new read and haven't yet tried Folk Horror as a...
Movie Review on The End of Oak Street
Lizzy and Roopa are sharing their reviews of The End of Oak Street, a movie...
We Expanded Our Board Game Range…400+ New Games in Stock Now!
Board game week has arrived at Book Hero! 🎲 We’ve expanded our range, with 400...
What We Played: A Weekend Full of Board Games
What happens when you fill an entire weekend with board games? From family games with...
See more
Understanding Media: the most important book ever written on communication. Ignore its message at your peril.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan.
Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known.
In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.
Series: Routledge Classics
View all-
Modern Man in Search of a Soul
Modern Man in Search of a Soul is a profound exploration of the human psyche by one of the founding figures of modern psychology, C.G. Jung. This insightful work delves into the complexities of the human mind, addressing the existential crises that many face in contemporary society. Jung meticulously examines the inner workings of the unconscious mind, the role of...Paperback$9400Unit price /UnavailableAvailableShips in 2-3 weeks -
The Road to Serfdom
The Road to Serfdom by F.A. Hayek is a profound work of political philosophy and economics, originally published in 1944. This groundbreaking book offers a compelling critique of centralised planning and the dangers it poses to individual freedom and democracy. Hayek meticulously dissects the allure of totalitarianism that was gaining traction in many parts of the world during his time....Paperback$9700Unit price /UnavailableAvailableShips in 2-3 weeks -
The Order of Things
In The Order of Things, Michel Foucault embarks on a profound exploration of the intricate patterns and structures that underpin human knowledge and understanding. This groundbreaking work traverses a dazzling array of disciplines, scrutinising the ways we have historically categorised and classified information. Without divulging any spoilers, Foucault takes the reader on an intellectual journey through literature, art, economics, and...Paperback$8800Unit price /UnavailableAvailableShips in 2-3 weeks -
The Open Society and Its Enemies
Karl Popper's seminal work, The Open Society and Its Enemies, offers a penetrating exploration of the philosophical and historical foundation of totalitarianism. Spanning two volumes originally published in 1945, the book critically examines the ideas of influential philosophers such as Plato, Hegel, and Marx, whose doctrines Popper argues have paved the way for authoritarian regimes. Through these examinations, Popper presents...Paperback$8400Unit price /UnavailableIn StockShips tomorrow -
The Logic of Scientific Discovery
The Logic of Scientific Discovery by Karl Popper stands as a monumental text in the philosophy of science, one which has profoundly influenced both the academic world and the practical methodology of scientific research. This seminal work delves into the nature of scientific inquiry, presenting a rigorous analysis of the scientific method and challenging the foundational concepts of empirical science....Paperback$5500Unit price /UnavailableIn StockShips tomorrow -
The Conquest of Happiness
The Conquest of Happiness by Bertrand Russell is a seminal work that offers readers insightful guidance on how to lead a fulfilling and happy life. First published in 1930, this timeless classic precedes the modern self-help movement by several decades, yet retains its relevance and wisdom. Russell, a renowned philosopher and logician, combines his deep understanding of human nature with...Paperback$9900Unit price /UnavailableAvailableShips in 2-3 weeks -
The Birth of the Clinic
In The Birth of the Clinic, Michel Foucault embarks on an intriguing exploration of the medical gaze and the transformation of medical knowledge during the late eighteenth and early nineteenth centuries. Set against the backdrop of the French Revolution and the rise of modern medicine, Foucault analyses how the practice of medicine shifted from a reliance on classical texts and...Paperback$4500Unit price /UnavailableIn StockShips tomorrow -
Archaeology of Knowledge
Michel Foucault, a towering intellectual figure of the twentieth century, invites readers to delve deep into the intricate and often opaque realms of knowledge and history with Archaeology of Knowledge. In this seminal work, Foucault shifts from the historical to the philosophical, analysing the ways in which discourse—the way we speak and write about subjects—both informs and constructs our understanding...Paperback$4500Unit price /UnavailableIn StockShips tomorrow -
Madness and Civilization
Madness and Civilization, Michel Foucault's groundbreaking first book, offers a compelling journey through the history of madness in Western society from the Middle Ages to the modern era. Foucault meticulously examines how notions of madness have evolved over time, from being perceived as a divine or demonic manifestation to an illness requiring clinical treatment. Throughout this detailed exploration, Foucault illuminates...Paperback$8700Unit price /UnavailableAvailableShips in 2-3 weeks -
Introduction to Mathematical Philosophy
Introduction to Mathematical Philosophy by Bertrand Russell is a seminal work first published in 1919, offering readers a profound insight into the philosophical underpinnings of mathematics. This classic text is a testament to Russell's intellectual prowess, intertwining his expertise in both philosophy and mathematics to provide an accessible yet thorough introduction to the subject. In this book, Russell embarks on...Paperback$9100Unit price /UnavailableAvailableShips in 2-3 weeks -
History of Western Philosophy
History of Western Philosophy, first published in 1946, stands as a monumental achievement in the world of philosophy. Authored by the renowned philosopher Bertrand Russell, the book offers an extensive and thorough exploration of Western philosophical thought from ancient times to the early 20th century. Through its pages, readers are invited to journey through the development of philosophical ideas that...Paperback$9500Unit price /UnavailableAvailableShips in 2-3 weeks -
In Praise of Idleness
In his thought-provoking work, In Praise of Idleness, Bertrand Russell explores the profound societal impact of embracing leisure and scepticism. This collection of essays delves into the vital importance of introspection and intellectual freedom in an era marked by relentless activity and unquestioning conformity. Far from advocating mere laziness, Russell mounts a persuasive argument for recognising the significance of what...Paperback$9700Unit price /UnavailableAvailableShips in 2-3 weeks
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
‘He belongs to that small group of radical dreamers and thinkers... McLuhan's work will have its distinct place.’ – George Steiner, The Times Literary Supplement
‘Still the essential read on how the medium is, more and more, the message itself.’ – Nicholas Lemann, Sunday Herald
‘McLuhan sings of the furthest reaches of electronic culture, with computer technology transforming communication.’ – Wired
Book Details
INFORMATION
ISBN: 9780415255493
Publisher: Taylor & Francis Ltd
Format: Hardback
Date Published: 18 May 2001
Country: United Kingdom
Imprint: Routledge
Edition: 2nd edition
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Width: 129.0mm
Height: 198.0mm
Weight: 820g
Pages: 400
About the Author
Marshall McLuhan (1911-1980) Communications theorist, born in Canada. He is known as the original "high guru" of media culture and appeared in Woody Allen's Annie Hall as himself.
Also by Marshall McLuhan
View all-
Buy to WinThe Medium is the Massage
In The Medium is the Massage, Marshall McLuhan vividly explores the profound impact that different forms of media have on human perception and society. This revolutionary work delves into the ways in which communication mediums – from print and radio to television and newer digital technologies – shape our sensory experiences. Through a combination of words and striking visuals, McLuhan...Paperback$3299Unit price /UnavailableIn StockShips tomorrow
More from Education & Reference
View all-
Buy to WinThe Body Keeps the Score
The Body Keeps the Score by Dr Bessel van der Kolk is a compelling and compassionate exploration of the deep-seated impact of trauma on the human body and mind. This groundbreaking work delves into the complex causes of trauma and paints a vivid picture of the revolutionary treatments that are enabling countless individuals to reclaim their lives filled with purpose...Paperback$2400Elsewhere:$3000Unit price /UnavailableIn StockShips tomorrow -
17% offNew ReleaseThe Age Code
What if the food you eat could rewind your biological clock? 'Clear and compelling' — Chris van Tulleken 'Really interesting and insightful' — Joe Wicks 'Fascinating' — Tim Spector From the rising incidence of cancer in the under-50s to increased infertility rates, there are signs everywhere that growing numbers of us are ageing too quickly. Why? Many believe there’s one...Paperback$2500Elsewhere:$3799Unit price /UnavailableIn StockShips tomorrow -
Buy to WinMaori Made Easy Workbook 1/Kete 1
Maori Made Easy Workbook 1/Kete 1 by Scotty Morrison is the ultimate companion for anyone eager to learn the beautiful and complex Maori language. Whether you're starting from scratch or looking to brush up on your skills, this workbook offers a structured and engaging way to immerse yourself in te reo Maori. Designed to be accessible regardless of your starting...Paperback$2000Elsewhere:$2500Unit price /UnavailableIn StockShips tomorrow -
New ReleaseSuicidal Empathy
The bestselling author of The Parasitic Mind shows why empathy in politics leads to civilizational collapse. What happens when a society elevates victimhood to a virtue and decides that punishment is cruel? You get the disease Dr. Gad Saad calls suicidal empathy. And the West may be terminally infected. In his new book, Suicidal Empathy, Saad unleashes a blistering critique...Paperback$3099Elsewhere:$3799Unit price /UnavailableIn StockShips tomorrow -
2027 Witch's Diary - Southern Hemisphere
From the bestselling authors of Spellcasting, which has now sold over 250,000 copies worldwide, comes the essential witchy journal to plan your days, harness magick, and connect with higher powers. Features include: 8" x 6" (8" x 12" open) Beautiful glossy gold gatefold cover Compact size, perfect to carry in your bag and keep on you throughout the day 12-month...Paperback$1999Elsewhere:$2299Unit price /UnavailableIn StockShips tomorrow -
One Last Question, Prime Minister
From Muldoon to Luxon, untold stories from the House of Parliament Barry Soper has spent close to five decades questioning New Zealand's prime ministers.From the imposing, larger-than-life characters of Rob Muldoon and David Lange, to the golden age of Helen Clark and John Key, and the post-Covid era of Jacinda Ardern and the 'Chrises', Soper's insight and nose for a...Paperback$2600Elsewhere:$3999Unit price /UnavailableIn StockShips tomorrow -
Buy to Win
Maori Made Easy Workbook 2/Kete 2
Immerse yourself in the richness of the Māori language with Maori Made Easy Workbook 2/Kete 2 by renowned TV personality and passionate te reo Māori advocate, Scotty Morrison. This comprehensive workbook is designed to cater to learners of all levels, making the beautiful language of the Māori people accessible and enjoyable for everyone. Building on the successful approach of the...Paperback$2000Elsewhere:$2500Unit price /UnavailableIn StockShips tomorrow -
12% off
Roadmap to Property Success
Ready to ditch the 9-to-5 and build lasting wealth through property? In Roadmap to Property Success, seasoned investor and coach Steve Goodey shares the exact strategies that helped him – and thousands of Kiwis – build sustainable property portfolios from scratch. With real-life lessons, hard-won wisdom, and zero sugar-coating, this is your no-BS guide to property investing in New Zealand....Paperback$2800Elsewhere:$3999Unit price /UnavailableIn StockShips tomorrow -
Signed CopyNew Release
Go Hard or Go Home
From the front bench to rock bottom: Go Hard or Go Home is Kiri Allan's fearless memoir of ambition, disruption and survival in NZ politics and beyond. Kiri Allan's six-year political career spanned some of the most challenging times in recent history. Events a government might encounter once in a generation stacked up: a terrorist attack, a volcanic eruption, destructive and deadly...Paperback$3199Elsewhere:$4000Unit price /UnavailableIn StockShips tomorrow -
New ReleaseRegime Change
From the two reporters who have covered him more closely than perhaps anyone else over the past decade comes this definitive portrait of Donald Trump in the White House and the first year of his second presidency. Based on hundreds of interviews and unprecedented reporting from deep within the administration’s most closely guarded rooms, Regime Change takes the reader into...Paperback$3299Elsewhere:$4299Unit price /UnavailableIn StockShips tomorrow -
Lucky You're Tough
Lucky You're Tough chronicles the early life of helicopter pilot and NZSAS soldier Mark Law, from growing up in the rural wilds of Whangamōmona through to surviving a series of life-threatening events that would shape his life and career. After a career as a badged soldier in the NZSAS that led to an intriguing stint with the British SAS and...PaperbackSold Out -
Signed CopyNew Release
"What Were You Thinking!?"
Everything parents need to know about their baby, child or teen's developing brain to raise resilient, emotional intelligent kids, by globally renowned neuroscience educator Nathan Wallis. 'What were you thinking!?'If you've ever asked this in despair while watching a toddler melt down, a tween push boundaries or a teenager make a truly terrible decision, this book is for you.In "What Were...Paperback$3299Elsewhere:$3999Unit price /UnavailableIn StockShips tomorrow
Why buy from us?
Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!
Service & Delivery
Our warehouse in Auckland holds over 100,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.
Auckland Bookstore
We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.
Our Gifting Service
Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.
