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Understanding Media

By Marshall McLuhan
Series: Routledge Classics
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Understanding Media explores how various forms of media shape human society. Marshall McLuhan introduces groundbreaking ideas like the "global village" and "the medium is the message," offering profound insights into the effects of electronic media on culture and communication, long before the rise of the Internet and personal computing.
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Format: Hardback
$22400
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is essential for students and professionals in media studies, communication, cultural theory, and anyone interested in understanding the profound societal impact of technology and media evolution.

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Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan.

Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known.

In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

Series: Routledge Classics

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Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

‘He belongs to that small group of radical dreamers and thinkers... McLuhan's work will have its distinct place.’ – George Steiner, The Times Literary Supplement
‘Still the essential read on how the medium is, more and more, the message itself.’ – Nicholas Lemann, Sunday Herald
‘McLuhan sings of the furthest reaches of electronic culture, with computer technology transforming communication.’ – Wired

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Book Details

INFORMATION

ISBN: 9780415255493

Publisher: Taylor & Francis Ltd

Format: Hardback

Date Published: 18 May 2001

Country: United Kingdom

Imprint: Routledge

Edition: 2nd edition

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Width: 129.0mm

Height: 198.0mm

Weight: 820g

Pages: 400

Collections

Education & Reference Marshall McLuhan Non-Fiction Series: Routledge Classics

About the Author

Marshall McLuhan (1911-1980) Communications theorist, born in Canada. He is known as the original "high guru" of media culture and appeared in Woody Allen's Annie Hall as himself.

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