All-American Ads of the 50s

Name: All-American Ads of the 50s
Brand: Thames and Hudson (Australia) Pty Ltd
SKU: 9783836551328
Price: 92.0 NZD
Availability: InStock

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( 142 ratings, 13 reviews)

Summary

All-American Ads of the 50s captures the spirit of a decade marked by McCarthyism and booming capitalism in the United States. This collection showcases how advertisers fostered a sense of pride and security in white America, despite often promoting misleading and dangerous products. From enticing vacations in Las Vegas to cigarettes touted as healthful mood enhancers, it presents a vibrant array of advertisements reflecting the era's consumer culture.

Featuring iconic promotions like "The World's Finest Automatic Washer" and the Cadillac that "Gives a Man a New Outlook," the book offers a colourful glimpse into the products and marketing strategies that shaped 1950s America. Whether marvel at Herman Miller furniture or nostalgia for mid-century design, this book invites readers to journey back in time.
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Format: Hardback

$92⁰⁰

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All-American Ads of the 50s

$92⁰⁰

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

Recommended for enthusiasts of vintage advertising, mid-20th century American culture, design collectors, and anyone fascinated by the social and commercial history of the 1950s.

A plethora of 1950s ads covering just about anything the dollar could buy, from Las Vegas vacations to cigarettes as healthy mood enhancers. More than a record of bygone products and campaigns, these colorful ads provide an evocative record of everyday American life when McCarthyism was rife and capitalism was king.

Description

As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s promoted everything from vacations in Las Vegas, where guests could watch atomic bombs detonate, to cigarettes as healthy mood-enhancers, promoted by a baby who claims his mother feels better after she smokes a Marlboro.

From "The World's Finest Automatic Washer" to the Cadillac which "Gives a Man a New Outlook," you'll find a colourful plethora of ads for just about anything the dollar could buy. Oh, and "Have you noticed how many of your neighbours are using Herman Miller furniture these days?" If only you could really travel back in time and pick up a few chairs for your collection...

All-American Ads of the 50s will take you on a nostalgic journey through the iconic and sometimes controversial advertising landscape of the 1950s. Dive into a world where the visual language of consumerism was as bold and vibrant as the era itself.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

The book has been praised as a "rose-tinted trip back to the golden age of advertising" by ShortList. The Toronto Star highlights its value for those interested in how people lived, ate, and consumed in previous decades, recommending it as an excellent investment for understanding mid-century consumer culture.

Book Details

INFORMATION

ISBN: 9783836551328

Publisher: Taschen GmbH

Format: Hardback

Date Published: 10 April 2018

Country: Germany

Imprint: Taschen GmbH

Edition: Multilingual edition

Illustration: 600 Illustrations

Contributors:

Edited by Jim Heimann
Edited by Jim Heimann

Audience: General / adult

DIMENSIONS

Spine width: 42.0mm

Width: 196.0mm

Height: 255.0mm

Weight: 2164g

Pages: 640

Collections

Arts & Culture Business & Entrepreneurship Marketing & Sales Non-Fiction

About the Author

Jim Heimann is the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.