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Louis W. Stern

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  • Marketing Channel Strategy
    Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the...
    By Robert Palmatier and Louis W. Stern and Adel I. El-Ansary
    Paperback
    $21200
    Available
    Ships in 4-6 weeks
  • Marketing Channel Strategy
    Marketing Channel Strategy
    Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the...
    By Robert Palmatier and Robert W. Palmatier and Eugene Sivadas and Louis W. Stern and Adel I. El-Ansary
    Hardback
    $56400
    Available
    Ships in 4-6 weeks