Liz Tregenza

Offering a new perspective on British fashion history, Wholesale Couture demonstrates that these couturiers were vital in cementing London’s status as a ready-to-wear fashion centre. The first book to consider the subject, Wholesale Couture: London and Beyond, 1930-70 seeks to revise the notion that wholesale couturiers were simply copyists and demonstrate the complexities of their design processes and business strategies....