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Strategic Management for Hospitality and Tourism
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Strategic Management for Hospitality and Tourism
$34100
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideally suited for aspiring hospitality and tourism managers, students pursuing advanced studies in these fields, and professionals seeking to deepen their strategic management knowledge within the sector.
Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting.
This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organisations in the new era. It has been fully updated to include:
- A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation, and implementation of principles.
- New features to aid understanding of the application of theory, and spur critical thinking and decision making.
- New international case studies with reflective questions throughout the book from both SMEs and large-scale businesses.
- Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning.
Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.
Book Details
INFORMATION
ISBN: 9780815393467
Publisher: Taylor & Francis Inc
Format: Hardback
Date Published: 12 November 2019
Country: United States
Imprint: Routledge
Edition: 2nd edition
Illustration: 38 Tables, color; 10 Line drawings, color; 10 Illustrations, color
Audience: General / adult, Tertiary education
DIMENSIONS
Width: 189.0mm
Height: 246.0mm
Weight: 912g
Pages: 356
About the Author
Fevzi Okumus is the CFHLA Preeminent Chair Professor within the Hospitality Services Department at the University of Central Florida’s Rosen College of Hospitality Management.
Levent Altinay is Professor of Strategy and Entrepreneurship at Oxford Brookes Business School and the Editor-in-Chief of the Service Industries Journal.
Prakash Chathoth is a Professor at the Department of Marketing and Information Systems, School of Business Administration, American University of Sharjah, United Arab Emirates.
Mehmet Ali Koseoglu is an Assistant Professor of Hospitality Management at the Hong Kong Polytechnic University.
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