Symbol

Name: Symbol
Brand: Hachette Aotearoa New Zealand
SKU: 9781780671840
Price: 49.99 NZD
Availability: InStock

The Reference Guide to Abstract and Figurative Trademarks

By Angus Hyland and Stephen Bateman

Series: Pocket Editions

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Summary

Symbol examines the essential role that symbols play in branding. It categorises over 1,300 symbols from around the world according to their visual form, providing a comprehensive archive for designers and researchers. The book includes case studies of classic symbols and indexes symbols by sector, designer, and client, serving as an invaluable resource in the study of identity systems.
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Format: Paperback / softback

$49⁹⁹

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Symbol

$49⁹⁹

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Ideal for designers, branding professionals, researchers, and students interested in visual communication and identity systems.

Explores the visual language of symbols according to their most basic element: form. This title is suitable for an indispensable resource for designers working on identity systems and an engaging showcase of this exciting field.

Description

Symbols play an integral role in almost all branding programmes. This book explores the visual language of symbols according to their most basic element: form.

Over 1,300 symbols from all over the world are included. These are organised into groups and sub-groups according to their visual characteristics, and are indexed by sector, designer and client. Case studies of classic symbols are also featured, making this an indispensable archive of identity systems for designers and researchers.

Symbol offers an extensive examination, providing invaluable insights for anyone involved in design and branding.

Series: Pocket Editions

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Book Details

INFORMATION

ISBN: 9781780671840

Publisher: Laurence King Publishing

Format: Paperback / softback

Date Published: 27 August 2014

Country: United Kingdom

Imprint: Laurence King Publishing

Audience: General / adult

DIMENSIONS

Width: 152.0mm

Height: 196.0mm

Weight: 730g

Pages: 336

Collections

Angus Hyland Arts & Culture Laurence King Publishing Non-Fiction Series: Pocket Editions Stephen Bateman

About the Author

Steven Bateman is a freelance writer who has worked with some of the UK's leading design agencies. A regular contributor to Grafik magazine, he also writes for ISTD Condensed, Nico and Varoom. Angus Hyland is a graduate of the Royal College of Art and a partner at Pentagram Design London. His work for LKP includes The Picture Book (2010) with Roanne Bell and, with Angharad Lewis, The Purple Book (2013).