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Graphic Design
Learn It, Do It
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Graphic Design
$12500
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideal for students, aspiring designers, and production-focused learners eager to understand the principles of graphic design and gain practical experience with industry-standard software.
This book is an introduction to the fundamentals of graphic design and the software applications used to put these concepts into practice, specifically the Adobe Creative Suite (i.e., Photoshop, Illustrator and InDesign). The book is intended for productionoriented audiences, those interested in the what, why and how of graphic design.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Graphic Design: Learn It, Do It is an introduction to the fundamentals of graphic design and the Adobe Creative Cloud applications used to put these concepts into practice. This book is intended for production-oriented audiences, those interested in the what, why, and how of graphic design.
The "what" is effective graphic design, a visual solution created using design principles that stands out in a crowded marketplace. This discussion includes colour theory, typography, and page layout.
Focus on the "why" of design begins with the reasons why we communicate. Attention is paid to the purpose of the visual solution and to its audiences. The conversation highlights output options (print vs. onscreen) and their related file properties.
The "how" of design addresses the stages of production and the use of Adobe Photoshop CC, Illustrator CC, and InDesign CC to translate an idea into a visual solution. Following an overview of each application and its uses, step-by-step exercises are provided to foster familiarity with each application’s workspace and its tools. These exercises provide opportunities to implement the design principles and to produce examples of work for a design portfolio.
Key Features:
- Content based on over a decade’s worth of experience teaching graphic design
- Contemporary examples and online references
- Guided exercises for working in the Adobe Creative Cloud applications, Photoshop CC, Illustrator CC, and InDesign CC
- Accompanying exercise files and supporting materials available for download from the book’s companion website
- Discussion questions and activities included at the end of chapters to expand the presented topics
Book Details
INFORMATION
ISBN: 9780367075347
Publisher: Taylor & Francis Ltd
Format: Paperback / softback
Date Published: 21 June 2019
Country: United Kingdom
Imprint: CRC Press
Illustration: 229 Illustrations, color; 71 Illustrations, black and white
Audience: Tertiary education
DIMENSIONS
Width: 152.0mm
Height: 229.0mm
Weight: 2070g
Pages: 406
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About the Author
Katherine A. Hughes, PhD, is an educator, a traveler and a photographer. Katherine is associate professor of communications at Elizabethtown College. She earned her doctoral degree in mass communications, as well as her master's degree in television/radio/film from the S.I. Newhouse School of Public Communications at Syracuse University. She earned her bachelor's degree in mass communications from James Madison University. When not in the classroom, Katherine is likely on the road exploring the national parks or planning her next study abroad program.
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Graphic Design
Graphic Design: Learn It, Do It is an introduction to the fundamentals of graphic design and the Adobe Creative Cloud applications used to put these concepts into practice. This book is intended for production-oriented audiences, those interested in the what, why and how of graphic design. The "what" is effective graphic design, a visual solution created using the design principles...Hardback$32900Unit price /UnavailableAvailableShips in 4-6 weeks
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