John Grant

BUSINESS BOOK AWARDS - FINALIST 2021 This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007), the award-winning and bestselling definitive guide to green marketing (and not greenwashing). Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after COVID-19, hundreds of big-name CEOs are committing to a #greenrecovery....

Do you have a great idea for the next big thing, an eye-catching new corporate logo, or an exciting new business concept? Understand how to safeguard your ideas and creations with this expert guide to the fundamentals of intellectual property. Walking you step-by-step through the processes involved in protecting your great ideas, Patents, Registered Designs, Trade Marks and Copyright For...