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Shoot, Edit, Share

Video Production for Mass Media, Marketing, Advertising, and Public Relations
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Shoot, Edit, Share offers an accessible, interactive introduction to video production, guiding readers through preproduction, production, editing, and distribution. It focuses on storytelling for target audiences and equips users to create compelling videos efficiently for diverse clients.
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Format: Paperback / softback
$9399
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for students and professionals seeking an approachable, practical guide to video production techniques without overwhelming technical detail.

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Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Shoot, Edit, Share is an interactive, accessible introduction to video production techniques, concepts, and terminology. With the increasing availability of affordable video equipment, many students and professionals need to learn the basics of video production without being overwhelmed by technical details and equipment lists. Covering preproduction, production, editing in post, and distribution, this book shows you how to produce video quickly and effectively for a range of clients, from commercial firms to community service organisations.

Key features include:

  • A companion website including video interviews with professionals that demonstrate and reinforce techniques covered in the book;
  • Service-learning exercises that engage readers in real-world learning experiences, encouraging them to interact with their communities and new clients;
  • Clear, easy to follow and heavily illustrated guides for all of the equipment and processes that go into video production;
  • Focus on creating stories for a target audience, and building convincing and engrossing narrative through videos;
  • A thorough breakdown of all the techniques needed in post-production, through editing, well-designed graphics, and quality sound;
  • A best-practices guide to viral videos, sharing video content online and increasing its exposure on social media sites;
  • QR codes throughout the book, that when scanned, demonstrate video techniques and concepts related to what was read.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Adrienne Garvey from Lancaster Bible College praises the book for clearly breaking down video production with step-by-step practices, visual examples, and practical exercises, recommending it as an excellent resource for hands-on courses.

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Book Details

INFORMATION

ISBN: 9781138905429

Publisher: Taylor & Francis Ltd

Format: Paperback / softback

Date Published: 04 November 2016

Country: United Kingdom

Imprint: Routledge

Illustration: 408 Halftones, color

Audience: General / adult, Tertiary education, Professional and scholarly

DIMENSIONS

Width: 235.0mm

Height: 191.0mm

Weight: 420g

Pages: 188

About the Author

Kirsten Johnson, Ph.D., is an Associate Professor in the Department of Communications at Elizabethtown College. She has a Ph.D. from Drexel University, a M.S. degree in Telecommunications from Kutztown University, and a B.A. in Journalism and Mass Communication from Drake University. Dr. Johnson worked in radio and television for nearly a decade, including WOI-TV in Des Moines, Iowa and WGAL-TV in Lancaster, Pennsylvania.

Jodi Radosh, Ph.D., is an Associate Professor of Communication and Associate Director of the Holleran Center for Community Engagement at Alvernia University in Reading, Pennsylvania. She earned a Ph.D. in Mass Media and Communications and a M.J. degree in Journalism from Temple University. She received a B.A. in Communications and English from Rutgers University. Dr. Radosh worked as a television reporter for various news stations including WGAL-TV in Lancaster, Pennsylvania.

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