Think Like A Designer, Don’t Act Like One
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Think Like A Designer, Don’t Act Like One
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This anthology of design concepts reveals what you can learn from Mad Men’s Don Draper, why the Beatles were not just brilliant as musicians, how a lemon tart can make you world famous and why purple is just always so wrong.
75 inspiring, educational and sometimes hilarious insights in the adventurous minds of the designer. The insights give every professional tools to apply in their own innovation processes. Learn from the inimitable reasons the designers have to get to their creations or just enjoy the explanations about designs around us, even the ones that are often perceived as a failure (e.g. the Fiat MuItipla).
Think Like A Designer, Don't Act Like One gives you 75 inspiring, educational and sometimes hilarious insights into the adventurous minds of the designer. These insights provide every professional with tools to apply in their own innovation processes.
Learn from the inimitable reasons designers have for their creations or simply enjoy explanations about designs around us, even those often perceived as failures (e.g., the Fiat Multipla).
The author harvested insights not only from his own experience but also listened to what famous designers and architects had to say about the design profession. This book delves into the mentality of people who create products that continuously impact our daily lives. But please remember: even a designer is only human...
Series: Think Like a...
View allBook Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Non-linear, funny, informative, intuitive. This book gives you an inspiration boost. – Demetrios Fakinos, Director European Design Awards
Eye-opening design rules explained with wit and expertise. – Margriet Schavemaker, Curator and manager Education Stedelijk Museum Amsterdam
Design is the buzzword of the last decade. Van Erp unravels this mercilessly. A joy to read! – Richard van der Laken, Director What Design Can Do / De Designpolitie
Light and complex at the same time, and therefore extremely inspiring. – Lowie Vermeersch, Director Granstudio, Turin
Book Details
INFORMATION
ISBN: 9789063694852
Publisher: BIS Publishers B.V.
Format: Paperback / softback
Date Published: 24 May 2018
Country: Netherlands
Imprint: BIS Publishers B.V.
Illustration: colour photographs
Audience: General / adult
DIMENSIONS
Width: 149.0mm
Height: 184.0mm
Weight: 250g
Pages: 160
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About the Author
Jeroen van Erp graduated from the Faculty of Industrial Design at the Technical University of Delft, the Netherlands in 1988. In 1992, he was one of the founders of Fabrique in Delft, which positioned itself as a multidisciplinary design bureau. He established the interactive media department in 1994, focusing upon developing websites for the world wide web - brand new at that time. Jeroen is currently partner and innovation strategist. He is also the chair of the Dutch Creative Council and a board member of the Design & Emotion Society and What Design Can Do.
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