Heather Hale

Pitching is an art form that brings together content and communication channels. Regardless of what you're pitching... where, when and to whom... the principles are universal. It's how you pitch that matters — and there are countless strategies that combine elements in different combinations. Story Selling details all of them, their construction and applications in a fun and interactive way...

How to Work the Film & TV Markets takes independent filmmakers, television and digital content creators on a virtual tour of the entertainment industry’s trade shows — the circulatory system of the entire global media landscape. This book highlights the most significant annual events around the world, details a dossier of all the players that frequent them, and examines all...

How to Work the Film & TV Markets takes independent filmmakers, television, and digital content creators on a virtual tour of the entertainment industry’s trade shows — the circulatory system of the entire global media landscape. This book highlights the most significant annual events around the world, details a dossier of all the players that frequent them, and examines all...