10 to 25

10 to 25 by David Yeager is a seminal work that explores the intricate science of motivating young people between the ages of ten and twenty-five. Through this illuminating book, Yeager delves deep into the developing adolescent and young adult brains, offering revolutionary insights into how we can better engage, teach, and support the young people in our lives. Drawing from cutting-edge neuroscientific research, the book sheds light on how and why young people in this age range experience a heightened sensitivity to social rewards, such as pride and admiration, and a heightened aversion to social pain, such as embarrassment and rejection.

Acclaimed developmental psychologist David Yeager reveals that as children hit the age of ten, their brains undergo significant changes that influence their social behaviour. These changes drive them to seek out socially rewarding experiences and steer them away from contexts that might cause social pain. This marked sensitivity to social status and respect persists into their mid-twenties. By understanding these neurological transformations, adults can foster better communication, minimise conflicts, and effectively motivate the young people in their lives.

Yeager’s work is essential for parents, educators, and mentors who wish to harness the innate drive within young people to help them thrive. 10 to 25 offers long-term strategies to nurture well-adjusted, independent, and accomplished young adults. It is a pivotal read, providing necessary tools to tap into the basic neurobiological systems that underlie motivation and behaviour during these critical years.

Renowned experts have lauded 10 to 25 for its profound impact:

"One of the most fascinating and important books of the past decade... It will change millions of lives." - Carol Dweck

"Required reading for anyone who aspires to be a wise influence on the young people they care about." - Angela Duckworth

"This book is life-changing... a must-read for anyone who works with young people." - Laurie Santos, Professor of Psychology at Yale University

"An important and extremely useful book." - Andrew Huberman

With its groundbreaking approach and thorough exploration of adolescent brain development, 10 to 25 by David Yeager stands as a transformative guide for understanding and supporting the young people who will shape our future.