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Design Forward

Creative Strategy at the Core of Sustainable Innovation
By Hartmut Esslinger
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Design Forward by Hartmut Esslinger explores the concept of 'strategic design' as a driver for positive change in business and society. Esslinger, a pioneering designer and founder of frog design, presents design as a humanistic fusion of technology, environment, and economy, advocating for an innovative and convergent approach to creativity.
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Format: Paperback / softback
$6999
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

Ideal for readers interested in design, innovation, and the intersection of creativity with business and societal advancement.

Book Hero thinking about your next read

This publication presents design for change - design as a strategic and holistic way of finding and creating sustainable solutions that are also successful in an economic sense.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

In this book, Hartmut Esslinger—one of the most influential designers and thinkers internationally, as well as the founder of frog design—explains how Design Forward uses 'strategic design' in business and society to bring about positive change through innovative creativity.

A key component is the strategically extended definition of design as a convergent and humanistic amalgamation of technology, the environment, and the economy.

Book Details

INFORMATION

ISBN: 9783897903814

Publisher: Arnoldsche

Format: Paperback / softback

Date Published: 08 January 2013

Country: Germany

Imprint: Arnoldsche

Illustration: 100 Illustrations, color

Audience: General / adult

DIMENSIONS

Width: 185.0mm

Height: 240.0mm

Weight: 1230g

Pages: 300

Collections

Arts & Culture Fashion & Design Hartmut Esslinger Non-Fiction

About the Author

Hartmut Esslinger is one of the world's most influential designers and thinkers and founder of the internationally renowned company frog design who boast cooperations with Apple, Wega, Louis Vuitton, Sony and SAP. He is currently professor of Industrial Design at the University of Applied Arts in Vienna, Austria.

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