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Elegant Design

A Designer’s Guide to Harnessing Aesthetics
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Elegant Design explores the challenge of creating visual designs that stand out in today’s saturated information environment. Drawing on research at the crossroads of cognitive science and art, authors Luca Iandoli and Giuseppe Zollo reveal how aesthetic pleasure and judgement help the mind process complex visuals. By analysing great artists and designers, the book presents practical aesthetic strategies to craft user experiences and products that are not only beautiful but also meaningful and efficient.
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

Essential reading for designers, product managers, artists, and anyone passionate about crafting compelling visual experiences in an age of information overload.

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Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Visual information is everywhere. We are constantly immersed in a flow of visual data that reshapes our social and inner world. Companies and individuals are competing to conquer the public’s scarce attention by inventing distinctive visual formats to stand out from the crowd.

How can designers, inventors, and product managers create designs that are quick to process as well as meaningful, unique and memorable in an age characterised by constant information overload?

The answer is to think aesthetically. Research insights at the intersection between cognitive science and art studies demonstrate that our minds can effectively process visual complexity by using aesthetic pleasure and judgement as a guide.

Analysing the work of great artists and designers from the perspective of how our mind appreciates beauty, Elegant Design identifies actionable aesthetic strategies that will help you to design products and user experiences that are useful, beautiful and meaningful.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Yvette Chaparro of Parsons School of Design praises this book for skillfully balancing simplicity and complexity. She highlights the authors' innovative methods combining art and psychological theory to enhance product design.

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Book Details

INFORMATION

ISBN: 9781350174269

Publisher: Bloomsbury Publishing PLC

Format: Paperback / softback

Date Published: 07 April 2022

Country: United Kingdom

Imprint: Bloomsbury Visual Arts

Illustration: 150 colour illus

Audience: Professional and scholarly

DIMENSIONS

Spine width: 10.0mm

Width: 208.0mm

Height: 268.0mm

Weight: 680g

Pages: 200

About the Author

Luca Iandoli is Associate Dean for Global Programs and Research and a professor in the Department of Computer Science at St. John’s University. Luca was a Fulbright Visiting Scholar at the MIT Center for Collective Intelligence and served as associate professor at the University of Naples Federico II, Italy, and as visiting professor at Stevens Institute of Technology, USA. His research focuses on collective intelligence, interaction design, and product aesthetics.

Giuseppe Zollo is Professor of Business and Management at the University of Naples Federico II, Schools of Engineering and School of Architecture, Italy. With a background in architecture and information science, Giuseppe’s research focuses on complex systems, organizational learning and sense-making. His intellectual interests span from cognitive studies on art appreciation to history of science and technology.

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