Gillian Tett

A revelatory model that explains how we buy, sell, work and live. 'Fun, profound, and bursting with important insights.' Tim Harford For over a century, anthropologists have immersed themselves in unfamiliar cultures, uncovering the hidden rituals that govern how people act. Now, a new generation of anthropologists are using these methods in a different context— to illuminate the behaviour of...

A revelatory model that explains how we buy, sell, work and live. Absolutely brilliant. - Daniel Kahneman, author of Thinking, Fast and Slow Meet the business anthropologists seeking to explain how we buy, sell, work and think. From supermarkets to factories, trading floors to tech firms, their methods are revealing the hidden codes that define our lives. The result is...