Ferrari Design. Creative Journey

Ferrari Design. Creative Journey offers a creative journey through the most significant projects of the Ferrari Styling Centre from 2010 to the present. Since its establishment in 2010 under the direction of Flavio Manzoni, Ferrari has transitioned from years of collaboration with Pininfarina to setting up its own design studio. This has enabled the development of a new design approach that, over the years, has become increasingly integrated and structured within the company.

Ferrari Design. Creative Journey allows readers to retrace the past 15 years of the company’s activity through the work and achievements of the Ferrari Styling Centre. This includes unique sports cars, which are the result of constant refinement in design, creativity, engineering, and production, thanks to the contributions of designers and engineers. It recognises the dedication and commitment that have made it possible to create high-performance sports cars, perfect in every aspect, capable of attracting and fuelling the passion for Ferrari. Revealing some of the processes behind their creation offers an opportunity to further appreciate their uniqueness.

From the creative impulses of the designers, expressed in initial sketches and drawings, to the development of the entire design process through the fine-tuning of models and prototypes, visitors are invited to discover often unseen aspects of our work. They gain a deeper understanding of the meaning of research, flair, creativity, and the inventive spirit that is so closely tied to a distinctly Italian way of doing things.

Sketches, drawings, photographs, and renderings created with the most advanced technologies, alongside models shaped by hand, offer a profile of the work accomplished so far. At the same time, there is a desire to involve the reader in these authentic Creative Journeys.