Gershon Ben-Shakhar

Science, Pseudo-science, Non-sense, and Critical Thinking shines an unforgiving light on popular and lucrative ‘miraculous’ practices that promise to offer answers during times of trouble. Throughout the book, the authors unfold the fallacies underlying these practices, as well as consumers’ need and desire to believe in them. Adopting a scientific approach, the book critically evaluates research into cold-reading practices, such...