George Loewenstein

'When you finish, you'll know yourself better, you'll understand the people you care about better' ANGELA DUCKWORTH, author of Grit 'Teeming with wisdom, insight, empathy, and sparkle. One of the best books I have ever read' CASS R. SUSNSTEIN, co-author of Noise A founding father of behavioural economics reveals the hidden logic of negative emotions with a clarity and humour...

Two leading academics explain where behavioural science went wrong and argue we should stop blaming personal failure for society's ills. 'A stirring call to action' - TIM HARFORD 'A masterclass' - DARON ACEMOGLU 'An excellent book' - NASSIM NICHOLAS TALEB Two decades ago, behavioural economics burst from academia to the halls of power on both sides of the Atlantic, with...