Writing Copy For Dummies

Name: Writing Copy For Dummies
Brand: Unknown
SKU: 9780764569692
Price: 43.99 NZD
Availability: InStock

By Jonathan Kranz

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Summary

Writing Copy For Dummies is a practical guide designed to help you master the art of crafting compelling marketing copy. Jonathan Kranz delves into techniques and strategies for engaging audiences, enhancing brand voice, and optimising content for different platforms. The book provides step-by-step guidance, making it an accessible resource for both beginners and seasoned writers looking to refine their skills.
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Format: Paperback / softback

$43⁹⁹

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Writing Copy For Dummies

$43⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you are eager to master the art of persuasive writing and create compelling marketing materials. It’s ideal for anyone looking to enhance their copywriting skills, offering practical tips and techniques to engage audiences effectively. Whether you're a beginner or seeking to refine your expertise, this guide provides essential strategies to improve your writing and help you achieve your communication goals.

Writing Copy For Dummies

Takes you through the various steps of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. This work shows you how to: write compelling headlines and body copy; turn your research into brilliant ideas; and, create motivational materials for worthy causes.

Description

A fun and easy way to write powerful, effective promotional and marketing materials.

Packed with practical insights and step-by-step guidelines, Writing Copy For Dummies shows aspiring professionals how to write compelling, results-oriented direct mail, print ads, radio spots, Web sites, e-mail blasts, articles, and press releases. Readers will discover how to do the necessary prep work and gather the crucial information, come up with great ideas, and fix projects when they go wrong.

Further sections cover everything from successful writing for the business-to-business market to writing effective press releases and putting together great press kits. For those intimidated by the writing and creativity required for successful advertising and marketing, the book offers sound advice on writing articles for the trade press as well as tips on evaluating copy, with a clear view of what works and what doesn't.

With Writing Copy For Dummies, entrepreneurs and business owners can skip the cost of hiring an agency and produce their own winning copy.

Jonathan Kranz (Melrose, MA) is the principal of and chief copywriter for Kranz Communications, a direct marketing and public relations writing firm.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Writing Copy For Dummies by Jonathan Kranz receives praise for being an accessible and comprehensive guide for both novice and experienced writers in the field of copywriting. Reviewers highlight the book's practical tips and clear explanations of concepts, making it a valuable resource for understanding and crafting effective marketing copy. The engaging style and structured layout are frequently noted as strengths, helping readers to absorb and apply the information effectively.

Book Details

INFORMATION

ISBN: 9780764569692

Publisher: John Wiley & Sons Inc

Format: Paperback / softback

Date Published: 29 October 2004

Country: United States

Imprint: For Dummies

Audience: General / adult, Tertiary education

DIMENSIONS

Spine width: 22.0mm

Width: 191.0mm

Height: 234.0mm

Weight: 581g

Pages: 384

Collections

Dummies Education & Reference Jonathan Kranz Non-Fiction

About the Author

Jonathan Kranz is the principal of Kranz Communications, an award-winning writing firm that helps leading agencies tackle their most difficult marketing, advertising, and public relations assignments in numerous consumer and B2B industries.