Dean Foster

Travelling in a foreign country is always much more rewarding when you have a working familiarity with its customs, habits, tastes, and mores. This is especially true for business travellers for whom a simple point of etiquette can make or break a deal. Written by one of the world's leading cross-cultural experts, the books in the exciting new Global Etiquette...

WINNER OF THE 2025 GOODY BUSINESS BOOK AWARD FOR 'BUSINESS - TRAVEL AND HOSPITALITY' LONGLISTED FOR THE NON-OBVIOUS BOOK AWARDS 2025 INTRODUCING 25 REAL-LIFE STORIES THAT REVEAL THE RULES FOR WORKING SUCCESSFULLY ACROSS CULTURES There is no excuse for cultural ignorance in the 21st century. The greatest factor affecting the success or failure of a global business is understanding the...