Coen Luijten

After years of industry experience and academic positions lecturing students about creativity and branding, Joris van Dooren and Coen Luijten both began to notice some strange behaviour. Both their students and the starting entrepreneurs they were working with in their Building Better Brands course had started to act irrationally when it came to their brands, putting in all their financial...

Scientists say half the work we do will soon be done by robots. The one skill that ensures our relevance in the job market is creativity. And even if science is wrong, it's still a lot of fun to develop yourself creatively. In this book, you learn what creativity is and why we should kill its number one enemy: the...