Sport Communication

Name: Sport Communication
Brand: Taylor & Francis
SKU: 9781138281868
Price: 376.0 NZD
Availability: InStock

An International Approach

By Chuka Onwumechili

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Summary

Sport Communication: An International Approach explores the essential principles and practices of sport communication from a global perspective. Covering topics from interpersonal communication and team building to strategic communications and media strategies, this textbook blends business insights with social issues like gender, disability, and national identity. Designed for both undergraduate and postgraduate students, it includes learning objectives, case studies, and discussion questions to enhance understanding.
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Format: Hardback

$376⁰⁰

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Sport Communication

$376⁰⁰

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This book is ideal for students and professionals in sport communication, sport business, and sport management seeking an international viewpoint on the subject. It suits academic courses and anyone interested in the intersection of sport, media, and social issues worldwide.

This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability and national identity, this is an accessible, practical and engaging guide to the essentials of sport communication.

Description

Sport is a global business. Now more than ever, sport communication professionals need to understand sport’s global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability, and national identity, this is an accessible, practical, and engaging guide to the essentials of sport communication.

Aimed to enhance learning at both undergraduate and postgraduate levels, each chapter contains special features tailored to meet the needs of students and instructors. These include learning objectives, chapter summaries, activities, reflections, discussion questions, recommended resource lists, and original cross-cultural case studies that demonstrate sport communication theories put into practice. Its twenty chapters explore communication in sport across all levels, from interpersonal communication and team building to strategic communications, and in all forms of media, from print and broadcast to social media.

Sport Communication: An International Approach is an essential text for any course on sport communication, sport business, or sport management.

Book Details

INFORMATION

ISBN: 9781138281868

Publisher: Taylor & Francis Ltd

Format: Hardback

Date Published: 08 September 2017

Country: United Kingdom

Imprint: Routledge

Illustration: 4 Tables, black and white; 27 Halftones, black and white; 31 Illustrations, black and white

Audience: Tertiary education

DIMENSIONS

Width: 174.0mm

Height: 246.0mm

Weight: 820g

Pages: 374

Collections

Chuka Onwumechili Education & Reference Non-Fiction Science & Nature Sports

About the Author

Chuka Onwumechili is Professor of Strategic, Legal and Management Communication at Howard University in Washington D.C., USA. Alongside his role as Department Chair, he is Editor-In-Chief of The Howard Journal of Communications, a position he assumed in September 2014. He has authored, co-authored, and co-edited ten books, including most recently Identity and Nation in African Football: Fans, Community and Clubs. He has also published in several peer-reviewed academic journals. His research interests currently focus on football and communication, particularly as it intersects with the African continent.