How Star Wars Conquered the Universe

How Star Wars Conquered the Universe by Chris Taylor is a comprehensive exploration of the cultural phenomenon that is Star Wars. Spanning four decades of galaxy-spanning adventures and monumental influence, this book delves into the fascinating journey behind the iconic franchise. From George Lucas's early drafts and brainstorming sessions to the intricately orchestrated world that has captivated millions, Taylor examines every phase of this intergalactic saga with meticulous detail.

Why do people from all walks of life know what an Ewok is, even if they haven't seen Return of the Jedi? How did Star Wars action figures come to proliferate until they outnumber human beings? How did 'Jedi' become an officially recognised religion? And when did the franchise's merchandising revenue start to rival the GDP of a small country? Taylor deftly tackles these questions and more, revealing the profound and surprising impacts of the Star Wars universe on popular culture and everyday life.

Tracing the birth, death, and rebirth of the epic universe built by George Lucas and hundreds of writers, artists, producers, and marketers, Taylor immerses the reader in the process of creative engagement and evolution. He jousts with modern-day Jedi, tinkers with droid builders, and even gets inside Boba Fett's helmet to understand the essence of Star Wars mania. Through interviews, anecdotes, and insightful analysis, How Star Wars Conquered the Universe unveils the secrets behind the enduring allure and inspirational force of the Star Wars saga.

Indeed, it's impossible to imagine a Star Wars fan who wouldn't love this book. Critics and fans alike have praised Taylor's work. As Booklist (starred review) puts it, "There are plenty of books about Star Wars, but very few of them are essential reading. This one goes directly to the top of the pile."

Whether you've been a Star Wars devotee since the original 1977 release or you're a newer fan enticed by the latest instalments, How Star Wars Conquered the Universe promises a rich, immersive experience that deepens your appreciation for this legendary cinematic universe.