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Creating a Brand Identity: A Guide for Designers
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Format: Paperback / softback
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Creating a Brand Identity: A Guide for Designers
$7100
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideal for graphic designers and creative professionals seeking a thorough, practical guide to the entire brand identity process. It also suits students and marketers interested in the intersection of design, marketing, and consumer behaviour.
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See moreCreating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
Creating a Brand Identity: A Guide for Designers by Catharine Slade-Brooking offers a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive, as well as an understanding of marketing and consumer behaviour. This practical handbook serves as a comprehensive introduction to this multifaceted process.
Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity. These include defining the audience, analysing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding, and launching the new identity.
Case studies throughout the book are illustrated with brand identities from around the world, spanning a diverse range of industries—digital media, fashion, advertising, product design, packaging, retail, and more.
Book Details
INFORMATION
ISBN: 9781780675626
Publisher: Laurence King Publishing
Format: Paperback / softback
Date Published: 18 January 2016
Country: United Kingdom
Imprint: Laurence King Publishing
Audience: General / adult
DIMENSIONS
Width: 190.0mm
Height: 230.0mm
Weight: 470g
Pages: 160
About the Author
Catharine Slade-Brooking is a Senior Lecturer on BA Graphic Communication at the University for the Creative Arts and has worked on design and branding projects for companies including Lloyds Bank, ICI, Sunday Times, Random House, The World Wide Fund for Nature and Zenica.
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