Concept Code

Name: Concept Code
Brand: Thames and Hudson (Australia) Pty Ltd
SKU: 9789063694326
Price: 65.0 NZD
Availability: OutOfStock

How to Create Meaningful Concepts

By Gaby Crucq-Toffolo and Sanne Knitel

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Summary

Concept Code by Gaby Crucq-Toffolo and Sanne Knitel offers an insightful exploration of how businesses can leverage new ideas to foster innovation. Through a strategic framework, the book demystifies the process of turning concepts into successful ventures, highlighting the importance of creativity and adaptability in the business world. It's an essential read for entrepreneurs seeking to enhance their strategic vision and drive growth.
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Format: Paperback / softback

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

If you're looking to enhance your strategic thinking and foster innovation in business, this book may capture your interest. It offers insights into leveraging creative concepts to drive entrepreneurship and navigate complex business challenges. Perfect for those eager to harness new approaches for achieving success in the modern business landscape.

Conceptual thinking is a way of thinking with which you add a vision to a product, service or organisation. In order to attract and bind your consumer, your concept becomes vital for your success. This book guides you through every stage of bringing life to an idea in order to become a fully matured concept.

Code of Concept' guides you through every stage of bringing life to an idea in order to become a fully matured concept.

Description

Conceptual thinking is a way of thinking with which you add a vision to a product, service, or organisation. In order to attract and bind your consumer, your concept becomes vital for your success. Content is key, as this determines the coherence of the concept. Consumers want to experience the story in every touchpoint of the concept and thus be fed again and again.

The producer must meet the emotional and functional needs of the consumer as well. So, besides to 'think conceptually', it is also important to 'do conceptually'; a concept must be executable and doable.

Concept Code guides you through every stage of bringing life to an idea in order to become a fully matured concept. This book is the English edition of Concept Denken, published by BIS Publishers, and has sold more than 4,000 copies. Because of its success in this small country, we are convinced of international success.

Book Details

INFORMATION

ISBN: 9789063694326

Publisher: BIS Publishers B.V.

Format: Paperback / softback

Date Published: 22 September 2016

Country: Netherlands

Imprint: BIS Publishers B.V.

Audience: Professional and scholarly

DIMENSIONS

Width: 200.0mm

Height: 248.0mm

Weight: 250g

Pages: 192

Collections

Business & Entrepreneurship Business Leadership & Management Gaby Crucq-Toffolo Non-Fiction Sanne Knitel

About the Author

Gaby Crucq-Toffolo (Author)

Sanne Knitel has been a teacher in higher professional education for 10 years within the field of expertise of Imagineering, visuals and concept development. She is also an entrepreneur with a concept of her own, combining knowledge and first-hand experience into her teaching and writing. Gaby Crucq works as a Lecturer Concept Development at the Fontys Academy for Creative Industries in Tilburg, The Netherlands. After graduating in Leisure Management, she immersed herself in the field of creativity and concept development. At this moment Gaby is studying at EURIB/ European Institute for Brand management. The EURIB master program is an independent knowledge institute in the area of brand, design and reputation management. In these three disciplines EURIB focuses on education, research and consultancy. Within this field of expertise, Gaby's strongpoints are her analytic skills. Through seminars and workshops, Gaby lets people experience that everyone is able to think in concepts.

Sanne Knitel (Author)