AI for Business

AI for Business is a practical guide for leaders who want to harness the power of artificial intelligence without getting lost in the hype. Drawing on decades of experience at the intersection of cutting-edge research, public policy, and industry transformation, Jon Whittle shows how AI can create real, human-centred value in your organisation.

With clarity and pragmatism, the book demystifies AI for non-technical decision-makers. It offers a framework for thinking strategically about AI adoption, covering everything from defining the right use cases to building responsible governance, navigating ethics, understanding productivity impacts, and aligning AI with your values. Real-world examples bring the ideas to life and offer actionable insights you can apply right away.

Whether you are a CEO, policymaker, innovation lead, or just AI-curious, this book empowers you to lead with confidence, curiosity, and integrity in an AI-powered world. Because when AI works for people – not just profits – that’s when it really delivers.

“Jon Whittle is the ideal coach for any executive looking to navigate the AI revolution.”
– Robert Hillard, Consulting Businesses Leader, Deloitte Asia Pacific.

"Many leaders will try to use AI to cut costs, and this can be very effective in improving profitability, but you can’t cut your way to success or growth. Jon’s book teaches how to make AI a collaborator. Whether you’re a CEO, Chairman, Manager, Scientist, or student you should be embarking on your own personal AI revolution but read this book before it’s too late."
– Dr Larry Marshall, former Chief Executive, CSIRO, Chair US Chamber of Commerce in Australia and of Fortescue Innovation.