Bill McGowan

Saying the right thing the right way can make the difference between sealing a deal or losing an account, advancing your career or suffering a demotion. You need to be pitch perfect—to use precisely the right tone to convey the right message to the right person at the right time. In Pitch Perfect, the renowned media coach Bill McGowan shows...

The media guru and bestselling author of Pitch Perfect helps professionals break away from canned communications and find their true—and most effective—voice no matter the workplace. The business world has adopted the wrong definition of successful communication. For many years, being “on message” was considered the prime directive. The overwhelming majority of professionals today exist in a rigidly narrow range...