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Bill Glazer

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  • Outrageous Advertising That's Outrageously Successful
    When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber—a business that buys damaged goods in bulk for cheap. Instead, he did the outrageous thing—he...
    Paperback
    $3999
    Available
    Ships in 4-6 weeks