Hybrid Food Retail

Name: Hybrid Food Retail
Brand: Thames and Hudson (Australia) Pty Ltd
SKU: 9789492311399
Price: 60.99 NZD
Availability: InStock

Redesigning Supermarkets for the Experiential Turn

By Bernhard Franken and Alina Cymera

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Summary

Hybrid Food Retail explores the transformation of the food retail industry driven by online shopping and evolving consumer needs. It presents hybridisation—the blending of supermarkets with gastronomy, co-working, hospitality, and performative concepts—as a vital response to digital disruption. Based on three years of research and insights from 60 retail design students at PBSA Düsseldorf, this handbook offers a historical overview, a detailed analysis of retail elements, and highlights emerging trends reshaping food retail.
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Format: Paperback / softback

$60⁹⁹

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Hybrid Food Retail

$60⁹⁹

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Ideal for professionals and enthusiasts in design, architecture, retail, and food culture who are interested in innovative retail formats and industry trends.

In times of disruption, the food retail industry is looking for new metaphors.

This handbook prescribes hybridization - a fusion of gastronomy, co-working, hospitality and performative formats - as a powerful remedy against the digital disruption of the food retail industry.

Description

Online shopping and changing consumer demands radically transform the food retail industry for the first time since the introduction of the supermarket in the 1930s. After decades of stagnation, food retail is currently one of the most creative fields for designers, architects, and other professionals developing new formats like bio food markets, 'to go' outlets, and pop-ups.

This handbook prescribes hybridization—a fusion of supermarket and gastronomy, co-working, hospitality or performative formats—as a powerful remedy against digital disruption. As a result of a 3-year research with 60 students of retail design at PBSA Dusseldorf and for the first time in this field, Hybrid Food Retail offers an overview of the history, an encyclopaedic analysis of the elements, and highlights the emerging trends in the food retail industry.

Book Details

INFORMATION

ISBN: 9789492311399

Publisher: Frame Publishers BV

Format: Paperback / softback

Date Published: 19 December 2019

Country: Netherlands

Imprint: Frame Publishers BV

Audience: General / adult

DIMENSIONS

Width: 165.0mm

Height: 240.0mm

Weight: 1120g

Pages: 400

Collections

Alina Cymera Arts & Culture Bernhard Franken Non-Fiction

About the Author

Bernhard Franken is an architect, artist, writer and professor. His work ranges from corporate architecture, trade fair presentations and brand worlds, to residences, office buildings, retail and hospitality outlets, and urban design. Since 2015 he teaches 3D Communication in Retail Design, Exhibition Design and Communication Design at the Peter Behrens School of Arts in Düsseldorf.

Alina Cymera is a visual communication designer. She studied communication design at Peter Behrens School of Arts at the University of Applied Sciences, Dusseldorf, where she completed her master in 2019.