Benjamin Alamar

Data and analytics have the potential to provide sports organisations with a competitive advantage both on and off the field. Yet even as the use of analytics in sports has become commonplace, teams regularly find themselves making big investments without significant payoff. Sports Analytics is a practical, nontechnical guide to incorporating sports data into decision-making, giving leaders the knowledge they...

Data and analytics have the potential to provide sports organisations with a competitive advantage both on and off the field. Yet even as the use of analytics in sports has become commonplace, teams regularly find themselves making big investments without significant payoff. This book is a practical, nontechnical guide to incorporating sports data into decision-making, giving leaders the knowledge they...