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Bi-Scriptual
Typography and Graphic Design with Multiple Script Systems
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Format: Hardback
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Bi-Scriptual
$12300
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Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This insightful title is ideal for graphic and type designers, cultural scholars, and linguists interested in script design, as well as communication professionals engaged with multilingual contexts.
Analyzing the theoretical backgrounds and presenting various possibilites of creating designs incorporating different writing systems as multilingualism is becoming increasingly important.
The significance of multilingual typography: theoretical backgrounds and best-practice work samples by more than 100 studios and designers worldwide.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
As a result of globalisation and increased interaction across countries and cultures, multilingualism is becoming increasingly important all around the world. Script, as the most important conveyor of confirmation, plays a major role in this development. Designers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems.
At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communication. Following a general section on the practical application of bilingual design, experts of the concerned languages compare eight writing systems with the Latin script. This part also contains topical interviews and practical examples of more than 100 designers that show the various possibilities of creating designs incorporating different writing systems side by side.
Book Details
INFORMATION
ISBN: 9783721209822
Publisher: Niggli Verlag
Format: Hardback
Date Published: 04 October 2018
Country: Switzerland
Imprint: Niggli Verlag
Illustration: 300 Illustrations
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Width: 240.0mm
Height: 320.0mm
Weight: 2030g
Pages: 320
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