LeBron, Inc.

Name: LeBron, Inc.
Brand: Gardners Books Ltd
SKU: 9781472132437
Price: 60.0 NZD
Availability: InStock

The Making of a Billion-Dollar Athlete

By Brian Windhorst

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3.85

( 1,525 ratings, 120 reviews)

Summary

LeBron, Inc. by Brian Windhorst explores the business journey of LeBron James, highlighting how he strategically turned his influence on and off the basketball court into a commercial empire. The biography delves into his business decisions, partnerships, and how his brand has reshaped the sports and entertainment industries. It provides insight into LeBron's visionary approach to business and his impact beyond basketball.
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Format: Hardback

$60⁰⁰

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LeBron, Inc.

$60⁰⁰

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're fascinated by the intersection of sports and business, exploring how a basketball superstar built a successful business empire. It offers a detailed look into his strategic moves and partnerships, showcasing the savvy behind his off-court achievements. Perfect for those drawn to stories of entrepreneurial spirit and sports legends.

LeBron, Inc.

From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul.

Description

From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul.

With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximise their leverage, and use their voice.

LeBron, Inc. tells the story of James's journey down the path to becoming a billionaire sports icon - his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LeBron, Inc. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

LeBron, Inc. by Brian Windhorst offers an insightful exploration of how LeBron James developed into a billionaire entrepreneur, moving beyond basketball. Reviewers have praised the book for providing a captivating perspective on the modern corporate athlete, making it particularly appealing for those interested in the business side of sports.

Book Details

INFORMATION

ISBN: 9781472132437

Publisher: Little, Brown Book Group

Format: Hardback

Date Published: 01 August 2019

Country: United Kingdom

Imprint: Constable

Audience: General / adult

DIMENSIONS

Spine width: 28.0mm

Width: 156.0mm

Height: 236.0mm

Weight: 500g

Pages: 256

Collections

Basketball Biography & Memoir Brian Windhorst Business Biographies Featured Non-Fiction Sports

About the Author

Brian Windhorst has covered the NBA for ESPN since 2010. He began covering LeBron James in 1999 and was the daily beat writer on the Cleveland Cavaliers for the Akron Beacon Journal and Cleveland Plain Dealer from 2003 to 2010. He is also the co-author of three books, including the New York Times bestseller Return of the King, The Franchise, and The Making of an MVP.

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LeBron, Inc.

By Brian Windhorst

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