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Sparking Creativity
How Play and Humor Fuel Innovation and Design
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Sparking Creativity
$31800
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This accessible and humourous guide is ideal for creative entrepreneurs, designers, engineers, industry leaders, educators, parents, and students seeking innovative strategies through playful thinking.
Blending popular culture and design theory, this book highlights how play and humor fuel innovation. It is aimed towards creative-minded entrepreneurs, designers, engineers, industry leaders, parents, educators, and students. It encourages a playful approach throughout a design process to produce truly innovative solutions.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Blending popular culture and design theory, framed by a decade of scholarly research, this book highlights how play and humour fuel innovation. Now, more than ever, we are in need of creative solutions to global problems, but creative skills and abilities decline over time without intervention and practice.
Sparking Creativity provides empirically supported methods for embracing the often-trivialised domains of play and humour to increase our creativity. It shows that topical examples, such as Seinfeld's humor, the Apples to Apples board game, and the Adventure Time cartoon series, are more closely related to innovation than you might first think. The book is organised into five main parts, each containing short, engaging subsections and informative, playful, and colourful illustrations to demonstrate concepts.
Written in a humorous and accessible style, this book is aimed toward creative-minded entrepreneurs, designers, engineers, industry leaders, parents, educators, and students. It encourages a playful approach throughout a design process to produce truly innovative solutions.
Book Details
INFORMATION
ISBN: 9781032232201
Publisher: Taylor & Francis Ltd
Format: Hardback
Date Published: 01 June 2023
Country: United Kingdom
Imprint: Routledge
Illustration: 55 Line drawings, color; 67 Halftones, color; 122 Illustrations, color
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Width: 174.0mm
Height: 246.0mm
Weight: 840g
Pages: 276
About the Author
Barry Kudrowitz, PhD, is a professor of product design and department head in the College of Design at the University of Minnesota, USA. There, he founded and directed the product design program from 2011–2021. Kudrowitz received his PhD from the Mechanical Engineering Department at the Massachusetts Institute of Technology (MIT), studying humor, creativity, and idea generation. Kudrowitz is interested in how creativity is perceived, evaluated, and learned. He has years of experience working with the toy industry and has taught toy design for over a decade. Kudrowitz co-designed a Nerf toy, an elevator simulator that was in operation at the International Spy Museum in Washington, D.C., and a ketchup-dispensing robot that was featured on the Martha Stewart Show. He is also the associate editor of the International Journal of Food Design.
Also by Barry Kudrowitz
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