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Visual Merchandising and Display
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Book Hero Magic crafted this summary to help describe this book. While it's new and still
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Summary
The accompanying Visual Merchandising and Display STUDIO offers self-quizzes, flashcards, and videos to deepen understanding, while instructor resources include a guide, test bank, and PowerPoint presentations for course support.
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Format: Multiple-component retail product
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideal for students, educators, and professionals in visual merchandising, retail design, and marketing, especially those seeking a detailed, practical, and up-to-date resource on visual display techniques and industry practices.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Visual Merchandising and Display, Seventh Edition, focuses on all aspects of visual merchandising and display, from classic techniques to the latest developments. Using hundreds of global examples, this text shows how a retailer can optimize its image with its target market by adding interest to window and interior displays.
The book includes updated chapters on lighting, fixtures, and interactive media; expanded sections on store planning, CAD programs, floor plans, and planograms; and a new section called Tools for Getting the Job.
New to this Edition:
- Contains six new case studies and extensively revised and updated images
- New section Tools for Getting the Job in Chapter 27 includes tips for creating your own website and using platforms like Behance to showcase your portfolio
- Updated and new Go Green boxes discuss current topics in sustainability and visual merchandising
Visual Merchandising and Display STUDIO
- Study smarter with self-quizzes featuring scored results and personalized study tips
- Review concepts with flashcards of terms and definitions
- Watch videos that bring chapter concepts to life
Instructor Resources
- Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom
- PowerPoint® presentations include images from the book and provide a framework for lecture and discussion
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Reviewers praise the book for its comprehensive coverage and clear explanations of industry terminology and roles. The visuals, including photographs and illustrations, are noted as excellent and effective. The text is valued both academically and professionally, offering insight into the rationale behind key concepts. Educators highlight its uniqueness and usefulness over many years.
Book Details
INFORMATION
ISBN: 9781501315367
Publisher: Bloomsbury Publishing PLC
Format: Multiple-component retail product
Date Published: 05 April 2018
Country: United Kingdom
Imprint: Fairchild Books
Edition: 7th edition
Illustration: 353 color illus
Audience: Tertiary education
DIMENSIONS
Spine width: 26.0mm
Width: 214.0mm
Height: 282.0mm
Weight: 1580g
About the Author
Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International.
Anne Kong is Professor and former Chairperson of the Visual Presentation and Exhibition Design Department at Fashion Institute of Technology (FIT) and partner of creative services for her own design company, A+D Kong, working with a vast range of clients on consulting and producing large-scale installations.
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