Want More

Positioned somewhere between documentary and art photography, Want More is a stark and hard-hitting portrayal of twenty-first-century capitalism in action. In a series of arresting, atmospheric, and beautiful black-and-white images, London-based photographer Alex Schneideman captures the alienating, numbing, and denaturing effects of mass consumerism by photographing shoppers in stores, at the mall, and on the street.

Despite the instant beauty of each frame, tedium, misery, anxiety, frustration, and occasional anger seem to be the dominant emotions experienced by these subjects, most of whom are unaware of the photographer's lens as they appear ground down by their duty as drone-like consumer-citizens to spend, spend, spend.

Very few of the pictures make any reference to their location. Instead, they have a universality that extends beyond the specific time and place, reflecting the nullifying homogeneity that characterizes the consumerist society itself. Confronting us with the lived reality and implications of the have-it-all culture of needing the latest products and the coolest brands, Want More shows us how the contemporary world works and works on all of us.

A text considers Schneideman's photographs as demonstrations of the social and psychological effects of boundless consumerism, and the addictive and herd-like behaviour it demands, providing evidence that as we become richer, we do not necessarily become happier.

A conversation with the artist considers some of the aesthetic and philosophical issues raised by the work and its place in the history of photography.