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Latest News

  • Book Hero Abroad: Dylan in Japan 🇯🇵

    Book Hero Abroad: Dylan in Japan 🇯🇵

    By Nicola Moody-Turnwald

    "I’ve just returned from a short trip to Japan, where I was lucky enough to visit a handful of local bookshops while immersing myself in Japan’s spectacular culture and cuisine.I...

    Team Updates
  • Colour Your Life with Crayola 🖍️

    Colour Your Life with Crayola 🖍️

    By Dylan Bland

    We're continuing to expand our product range with cool products we feel fit nicely alongside books and encourage creativity and time away from the screen at home. Shop our curated...

  • New Product: Elf on the Shelf 🧑‍🎄

    New Product: Elf on the Shelf 🧑‍🎄

    By Dylan Bland

    This beloved family tradition has captured the hearts of children everywhere who embrace the magic of having a little Boy Elf or Girl Elf mascot who reports to Santa each...

  • Alastair Reviews Rocket Lab's Origin Story

    Alastair Reviews Rocket Lab's Origin Story

    By Nicola Moody-Turnwald

    Rocket enthusiast and Operations Hero Alastair reviews The Launch of Rocket Lab, ahead of its 28/10 release. An Excellent Addition to Your Collection When I first opened the book, I...

  • Find the Golden Bookmark in Your Order!

    Find the Golden Bookmark in Your Order!

    By Dylan Bland

    It's our birthday week! To help celebrate we’re slipping Five Golden Bookmarks (one for each week day) into five lucky customers' orders! If you find one, you’ll receive a very...

    Competitions
  • Photos from our Bookshop Day 2025

    Photos from our Bookshop Day 2025

    By Tim Wackrow

    A huge thank you for an incredible Bookshop Day!  What an amazing day it was! Busy from the moment we opened, full of familiar faces and plenty of new ones...

  • Visit Us on Bookshop Day

    Visit Us on Bookshop Day

    By Dylan Bland

    If you’re in Auckland this Saturday (11 October), we’d love to see you! Join us in our cosy Hobsonville bookstore (8/4 Rawiri Place, Hobsonville) as we celebrate Bookshop Day with...

  • Share a Moment in a Bookstore — and Win!

    Share a Moment in a Bookstore — and Win!

    By Dylan Bland

    Some bookstore moments stay with us forever — the book that found you at just the right time, the stranger who became a lifelong friend, or the spark of inspiration...

  • Win a signed copy of Nourish + more!

    Win a signed copy of Nourish + more!

    By Dylan Bland

    With New Zealand celebrity chef Chelsea Winter's latest cookbook Nourish out today, we're giving you the chance to win a SIGNED copy of Nourish, plus a 'Shine Your Light' 4pk of Chelsea's...

  • Puzzles Are Here 🧩 Clementoni Hits Our Shelves

    Puzzles Are Here 🧩 Clementoni Hits Our Shelves

    By Dylan Bland

    Books will always be our first love, but with Christmas around the corner we couldn’t resist adding more of the products we’re passionate about - starting with puzzles! As collectors...

  • Te Radar and Ruth a Kiwi Classic

    Te Radar and Ruth a Kiwi Classic

    By Dylan Bland

    We had the delight of hosting Te Radar and Ruth Spencer for a signing of their upcoming, soon-to-be an  NZ Classic, Kiwi Country!  This beautifully illustrated and entertaining history of...

  • A Visit from our Local MP 🧑💼

    A Visit from our Local MP 🧑💼

    By Dylan Bland

    Dylan enjoyed showing our local MP Cameron Brewer around our warehouse and bookshop on Monday! It was fun to be able to share our story of going from 50 to...

  • We're now open on Saturday!

    We're now open on Saturday!

    By Dylan Bland

    Weekends just got a little brighter ✨ Our bookshop doors are now open every Saturday from 8:30am until 4:00pm, with 500 best selling books on our shelves, and 50,000 books...

  • New! Moleskine Journals

    New! Moleskine Journals

    By Dylan Bland

    We're excited to announce that we now stock a select range of Moleskine notebooks!   Moleskines are stylised to follow the aesthetics of a 'traditional' black notebook with rounded corners,...

  • Unlock The Secret of Secrets to WIN!

    Unlock The Secret of Secrets to WIN!

    By Nicola Moody-Turnwald

    The Secret Of Secrets by global bestseller Dan Brown is here and we're giving you the chance to win a prize pack featuring all six current titles in the Robert...

    Competitions
  • Celebrate Te Wiki o Te Reo Māori at Book Hero

    Celebrate Te Wiki o Te Reo Māori at Book Hero

    By Dylan Bland

    Ko tēnei Te Wiki o Te Reo Māori - it's Māori Language Week and we're doing our bit at Book Hero to celebrate Aotearoa's unique indigenous language! Whakanuia Te Wiki...

  • collage of pictures with a girl holding books

    New Hero Alert! Welcome Eve Sale

    By Nicola Moody-Turnwald

    We're officially welcoming Eve to our Book Hero team, although Eve has been with us for the past few months, it's never too late for a Hero's Welcome!  Fun Facts...

    New Hero Alert
  • a stack of new release books with the word new on top

    New to Book Hero This Wednesday 1607

    By Nicola Moody-Turnwald

    Reclaim your health and find a wealth of New Fiction reads in our titles which are New to Book Hero This Wednesday 1607 Products Featured in image above (left to...

    New Releases
  • a stack of new release books with the word new on top

    New to Book Hero This Wednesday

    By Nicola Moody-Turnwald

    Continue a famous fantasy series or pick up a dramatic love story with every title that's New to Book Hero This Wednesday New Releases Featured in image above (left to right):...

    New Releases

Book Hero Origin Stories...

  • The Next Chapter in our Story

    The Next Chapter in our Story

    Today we’re incredibly excited to share the next chapter in our story. Later this month, we’ll be launching Toy Hero - a brand-new home for toys, imagination and play.

    Read more
  • Little Heroes, and an Easter to Remember

    Little Heroes, and an Easter to Remember

    Even though we’re an online business, our physical bookstore feels like the heart of everything we do. There’s something special about stepping away from the screen and being around people...

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  • Another big year ahead

    Another big year ahead

    If we thought 2025 was a busy year, 2026 is shaping up to be even bigger. Before we get started, I’d like to be cheeky and acknowledge a small personal...

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  • Reflecting on 2025

    Reflecting on 2025

    Looking back on 2025, it has been without doubt the most challenging year of my life — and also the most rewarding. For a long time, I’ve held two competing...

    Read more
  • Welcome to our New Home

    Welcome to our New Home

    We’ve done it — 40,000 books moved across a single weekend to our new home just around the corner at 8/4 Rawiri Place, Hobsonville. If you know Hobsonville, we are...

    Read more
  • Growing Pains

    Growing Pains

    I’m delighted to report that things are not slowing down at Book Hero. We delivered more books to customers in May than we did over the busy Christmas period in...

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  • Post-Christmas Update

    Post-Christmas Update

    It’s been over four months since my last Book Hero update so I thought it was the right time to celebrate some key milestones and reflect back on the busy Christmas period…...

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  • So, how are things going?

    So, how are things going?

    As I reflect back on the first four weeks of Book Hero, I’m proud of what we’ve achieved as a team and I’m super optimistic for the future.  Book Hero...

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