1
of
1
Why Did You Buy That Drink?
Brief Description
The surprising science behind everyday purchases Why Did You Buy That Drink? unravels the fascinating science behind our everyday purchases. We all make decisions, knowingly or unknowingly, about what to buy on a daily basis. These decisions seem insignificant—they're about sodas and paper towels—but they do...
Read More
Format: Paperback / softback
$3600
Unit price
/
Unavailable
AVAILABLE WITH SUPPLIER
Ships from our Auckland warehouse within 4-6 weeks
Found a better price? Request a price match
Why Did You Buy That Drink?
$3600
Unit price
/
Unavailable
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
The surprising science behind everyday purchases
Why Did You Buy That Drink? unravels the fascinating science behind our everyday purchases. We all make decisions, knowingly or unknowingly, about what to buy on a daily basis. These decisions seem insignificant—they're about sodas and paper towels—but they do hide more science than is originally apparent.
This book sheds light on these hidden forces at play—from the meanings we attach to brands, the impact of timing, and how our brains filter information, to the roles our beliefs and social circles play. By diving deep into consumer research and dissecting these ordinary choices, the book invites everyday life into scientific laboratories.
Why Did You Buy That Drink? challenges you to ponder over the daily battles ultimately shaping your life. It offers eye-opening insights that are set to forever alter how you view your receipts.
Book Details
INFORMATION
ISBN: 9789815295030
Publisher: Penguin Random House SEA
Format: Paperback / softback
Date Published: 30 September 2025
Country: Singapore
Imprint: Penguin Random House SEA
Audience: General / adult
DIMENSIONS
Spine width: 19.0mm
Width: 154.0mm
Height: 232.0mm
Weight: 290g
Pages: 276
About the Author
Mehdi Bouhassoune is a market research professional with academic credentials from the University of Strasbourg, the University of Birmingham, the London School of Economics, and the University of York. His career has spanned different global market research companies, where he has supported a wide array of advertisers, businesses, governments, and researchers in decoding the decision-making and behaviors of consumers. As a researcher, practitioner and consumer himself, Mehdi brings a unique yet approachable perspective to understanding the science behind everyday purchases.
More from Arts & Culture
View all-
Dylan's Pick -
18% off -
New ReleaseThey Bloom Because of You
Paperback$3000Elsewhere:$3600Unit price /UnavailableIn StockShips Tuesday -
Great Writers and the Cats who Owned Them
Hardback$3999Unit price /UnavailableIn StockShips Tuesday -
16% off -
20% off -
New ReleaseThe World of the Odyssey & Other Greek Myths
Jigsaw$3500Elsewhere:$4499Unit price /UnavailableIn StockShips Tuesday -
12% offDeliver Me from Nowhere (Movie Tie-In)
Paperback$2800Elsewhere:$3999Unit price /UnavailableIn StockShips Tuesday -
17% offNew Release -
-
33% off -
19% off
Why buy from us?
Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!
Service & Delivery
Our warehouse in Auckland holds over 80,000 books and puzzles in-stock so you're not waiting for your order to arrive from overseas.
Auckland Bookstore
We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.
Our Gifting Service
Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.
