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Onward
How Starbucks Fought for Its Life without Losing Its Soul
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Format: Paperback / softback
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Onward
$5100
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Book Hero Magic formatted this description to make it easier to read. While it's new and
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Description
In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success. In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you'll get an inside look into Schultz's central leadership philosophy- It's not about winning, it's about the right way to win. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Onward by Joanne Gordon and Howard Schultz receives praise for its personal, suspenseful, and candid narrative. Reviewers highlight its gripping and dramatic portrayal of Schultzβs leadership journey, offering valuable insights into management and brand connection. It is recommended for anyone interested in leadership and business innovation.
Book Details
INFORMATION
ISBN: 9781609613822
Publisher: Rodale Incorporated
Format: Paperback / softback
Date Published: 27 March 2012
Country: United States
Imprint: Rodale Incorporated
Illustration: 16-PAGE FOUR-COLOR
Audience: General / adult
DIMENSIONS
Spine width: 21.0mm
Width: 137.0mm
Height: 212.0mm
Weight: 437g
Pages: 368
About the Author
Howard Schultz is the chairman, president, and CEO of Starbucks and the author of the New York Times bestseller Pour Your Heart Into It.
Joanne Gordon is a former Forbes writer and contributing editor who has spent more than a decade profiling companies and business leaders for numerous publications and five previous books.
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