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  • I'm Afraid Debbie from Marketing Has Left for the Day
    How to Use Behavioural Design to Create Change in the Real World In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change. Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve...
    By Morten Münster
    Paperback
    $3500
    Elsewhere:
    $3799
    In Stock
    Ships today

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  • I'm Afraid Debbie from Marketing Has Left for the Day
    How to Use Behavioural Design to Create Change in the Real World In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change. Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve...
    By Morten Münster
    Paperback
    $3500
    Elsewhere:
    $3799
    In Stock
    Ships today