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How Great Ideas Happen
Great ideas are all around us, waiting to be discovered. Here's how to find them. We're used to imagining creativity as a lightbulb moment—sudden, mysterious, reserved for the gifted few. But what if ideas aren't conjured from thin air? What if they're discovered—more like precious artefacts that we unearth and refine? In How Great Ideas Happen, cognitive scientist George Newman...PaperbackSold Out
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How Great Ideas Happen
Great ideas are all around us, waiting to be discovered. Here's how to find them. We're used to imagining creativity as a lightbulb moment—sudden, mysterious, reserved for the gifted few. But what if ideas aren't conjured from thin air? What if they're discovered—more like precious artefacts that we unearth and refine? In How Great Ideas Happen, cognitive scientist George Newman...PaperbackSold Out