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  • 7 Lessons in Marketing
    A SHORT COURSE IN MARKETING BASICS. 7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and...
    By Eric Davies
    Paperback
    $2999
    Available
    Ships in 4-6 weeks

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  • 7 Lessons in Marketing
    A SHORT COURSE IN MARKETING BASICS. 7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and...
    By Eric Davies
    Paperback
    $2999
    Available
    Ships in 4-6 weeks