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  • How to Get to Great Ideas
    The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology, and behavioural economics. Written by the former Creative Director of OgilvyOne, Dave Birss (http://davebirss.com), this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem, how to push your thinking, how to sell the...
    By Dave Birss
    Paperback
    $4800
    Available
    Ships in 2-3 weeks

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  • How to Get to Great Ideas
    The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology, and behavioural economics. Written by the former Creative Director of OgilvyOne, Dave Birss (http://davebirss.com), this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem, how to push your thinking, how to sell the...
    By Dave Birss
    Paperback
    $4800
    Available
    Ships in 2-3 weeks