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  • Play Bigger
    In today's world, it's no longer enough to create great new products; rather, companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-based sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla, and Netflix are all winning by creating...
    By Dave Peterson and Kevin Maney and Al Ramadan and Christopher Lochhead
    Paperback
    $3999
    In Stock
    Ships today

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  • Play Bigger
    In today's world, it's no longer enough to create great new products; rather, companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-based sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla, and Netflix are all winning by creating...
    By Dave Peterson and Kevin Maney and Al Ramadan and Christopher Lochhead
    Paperback
    $3999
    In Stock
    Ships today