Ridiculously Easy to Do Business With

If doing business with you isn’t ridiculously easy, your customers will find someone who is!

David Avrin is one of the most in-demand international keynote speakers and customer experience consultants working today. He helps organisations understand and connect with their evolving customers to future-proof their business.

In his seventh book, Ridiculously Easy to Do Business With, Avrin highlights that offering high quality and great service is no longer enough. To thrive, your business must become ridiculously easy to do business with.

This practical guide explores over two dozen common policies and behaviours that create ‘friction’ for your customers—those frustrating barriers that drive customers and clients away. Left unchecked, they will erode loyalty as customers seek more accommodating and aligned alternatives.

Translation: Customers will leave you for competitors if you give them a reason to!

Inside, you’ll learn why it’s critically important to make it ridiculously easy for customers or prospects to:

• Have speedy access to service, answers, response, resolution, and delivery.
• Understand why speed has become a primary driver for customer choice.
• Try before they buy—without having to give you their credit card!
• Customise their order or choose their customer journey.
• See the price without digging through pages of online text or meeting a sales rep.
• Remember what they are paying for, and why they chose you in the first place.
• Cancel a subscription, return an item, or change their mind—so you can keep the relationship and sell them something else later.
• Trust you, the process, and others who have shared their buying experience online.
• Sleep well knowing you have built a customer engagement model built to last.

Grab a highlighter, scribble in the margins, dog-ear the pages—this is not a library book. It’s a hands-on guide to removing friction, filled with ideas and strategies you’ll return to again and again.

‘When everything has been hard, we crave EASY. This is a timely guide to removing obstacles and frustrations that impede purchases.’ – Jay Baer, author of The Time to Win

‘David Avrin’s insights on customer experience shine brightly … He underscores a crucial message: never leave your customers in doubt or concern. This book is filled with innovative concepts that prompt a closer examination of the moments that truly count for your customers and clients.’ – Clarissa Bradstock, Any Lab Test Now

‘In today’s fiercely competitive landscape, where customer service reigns supreme, this book serves as a guiding light for businesses striving to stand out. A compelling and inspiring read for every business owner and manager, it’s a must-have resource to empower your team and elevate your customer service game.’ – Alan Roberts, Global Hotel Brand Leader