Monster Transformation

A hands-on approach to preparing your company for AI-powered digital transformation

In Monster Transformation: Conquer Your Digital Fears, Be AI Ready, and Focus on What Matters to Your Organization, a team of veteran digital leaders delivers an expert framework to digital transformation that focuses on the competencies your employees will need to have—and develop—to enable your organisation to function in a world defined by generative artificial intelligence. Monster Transformation blends actionable insights, real-world case studies, and immediately recognisable organisational behaviours that can either move forward or derail transformation in the age of AI.

Whether you are leading, a part of, supporting or interested in organisational transformation, this book challenges conventional thought on dealing with transformation, provides insights on how and why barriers to effective change arise and offers pragmatic mechanisms to address challenges, diminish barriers, and leverage employees. You’ll also find:

• Examples of transformation blockers and obstacles, as well as the steps you need to take to eliminate and overcome them
• Real-world insights from interviews with transformation leaders across industries and organisational layers
• 10 incisive case studies from well-known brands including Ferrari, Instacart, Patagonia, Brooks Running, and Calm, hands-on scenarios, chapter exercises, and actionable takeaways you can apply immediately at your own organisation

Perfect for managers, executives, and other business leaders, Monster Transformation offers a practical approach for implementing the world’s newest, most exciting technologies in your company. With a foreword by Shellye Archambeau, bestselling author of Unapologetically Ambitious, Monster Transformation is a no-BS humanistic take on how organisations can adapt and thrive in a chaotic and turbulent environment.