European Fashion

Name: European Fashion
Brand: Hachette Aotearoa New Zealand
SKU: 9781526122100
Price: 72.99 NZD
Availability: InStock

The Creation of a Global Industry

Series: Studies in Design and Material Culture

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Summary

European Fashion explores the evolution of the European fashion industry from 1945 onwards, highlighting the shift from haute couture craftsmanship to fast fashion's dynamic market. The book is structured around three themes: Paris's role as a creative nexus adapting to modern changes; the influence of retailers in shaping consumer taste and distributing fashion; and alternative European fashion narratives emerging outside traditional centres. It skilfully combines design history, cultural anthropology, ethnography, management studies, and business history to present a comprehensive view of the industry's transformation.
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Format: Paperback / softback

$72⁹⁹

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European Fashion

$72⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This work is ideal for readers interested in fashion history, industry professionals, cultural historians, and students of design and business seeking a nuanced understanding of postwar European fashion's cultural and economic impact.

European Fashion

This volume examines the cultural history of the fashion industry in the postwar era. Taking an original, interdisciplinary approach, it focuses on the internal culture of the trade, explaining the significance of value creation and assessing the transformation of local industries into global brands.

Description

The period since 1945 has been a transformative era for the fashion industry. Over the course of seventy years, the fashion world has moved from celebrating the craftsmanship of haute couture to revelling in ever-changing fast-fashion.

European Fashion examines the transition from the old system to the new in a series of case studies grouped around three major themes.

Part I focuses on Paris as a creative hub, aiming to understand how the birthplace of haute couture adapted to late-twentieth-century developments.

Part II considers the retailer's role in shaping taste, responding to consumer expectations and disseminating fashion merchandise.

Part III looks to alternative visions of the European fashion system that have appeared in unexpected places.

The volume is highly interdisciplinary, covering design history, cultural anthropology, ethnography, management studies and the cultural history of business.

Series: Studies in Design and Material Culture

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Anna of Denmark

By Jemma Field

Paperback

$79⁹⁹

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European Fashion

Paperback

$72⁹⁹

Available
Ships in 4-6 weeks

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Esteemed scholars praise this volume for its insightful analysis of fashion as a multifaceted creative industry blending art, technology, and commerce on a global scale. It is noted for emphasising fashion's role in innovation and its ability to redefine taste across diverse social groups without enforcing uniformity. The book is also valued for its broad, interdisciplinary approach covering haute couture to fast fashion and its examination of the interconnectedness of trade, finance, and style.

Book Details

INFORMATION

ISBN: 9781526122100

Publisher: Manchester University Press

Format: Paperback / softback

Date Published: 07 February 2018

Country: United Kingdom

Imprint: Manchester University Press

Illustration: 66 black and white illustrations

Contributors:

Edited by Regina Lee Blaszczyk
Edited by Véronique Pouillard

Audience: General / adult, Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 24.0mm

Width: 170.0mm

Height: 240.0mm

Weight: 739g

Pages: 344

Collections

Arts & Culture Education & Reference History & Archaeology History & Military Non-Fiction Series: Studies in Design and Material Culture

About the Author

Regina Lee Blaszczyk is Leadership Chair in the History of Business and Society, and Professor of Business History at the University of Leeds

Veronique Pouillard is Associate Professor in the History of Modern Europe at the Institute for Archaeology, Conservation, and History (IAKH) at the University of Oslo