Ametora

Name: Ametora
Brand: Hachette Aotearoa New Zealand
SKU: 9781541604339
Price: 60.0 NZD
Availability: InStock

How Japan Saved American Style

By W. David Marx

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Summary

Ametora explores how Japanese culture adopted and revitalised traditional American fashion over 150 years. Author and cultural historian W. David Marx reveals how Japan transformed iconic American casual garments, such as high-end denim and oxford button-downs, into a distinct style known as ametora or "American traditional." The book traces the cultural exchange between Japan and the US, showing how Japanese brands perfected these styles, influencing fashion globally and reshaping both nations’ cultural landscapes.
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Format: Hardback

$60⁰⁰

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Ametora

$60⁰⁰

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for readers interested in cultural history, fashion enthusiasts, and anyone curious about the interplay between American and Japanese style and commerce.

"A fascinating cultural history" (People) of how Japan adopted and ultimately revived traditional American fashion

Description

How Japan adopted and ultimately revived traditional American fashion

"A fascinating cultural history." -People

A strange thing has happened over the last two decades: the world has come to believe that the most "authentic" American garments are those made in Japan. From high-end denim to oxford button-downs, Japanese brands such as UNIQLO, Kamakura Shirts, Beams, and Kapital have built their global businesses by creating the highest-quality versions of classic American casual garments—a style known in Japan as ametora, or "American traditional."

In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past 150 years. Now updated with a new afterword covering the last decade, Ametora shows how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Praised as "a fascinating cultural history" by People, Ametora is described by the Wall Street Journal's B.J. Novak as "a fascinating window into how fashion, culture and history intersect." William Gibson, acclaimed author of Neuromancer, commends it as a "finely-observed, highly readable history" that reconstructs the unlikely revival of American menswear by the Japanese with evident scholarly skill.

Book Details

INFORMATION

ISBN: 9781541604339

Publisher: Basic Books

Format: Hardback

Date Published: 05 October 2023

Country: United States

Imprint: Basic Books

Illustration: 8-pp B/W insert plus 80 B/W illustrations throughout

Audience: General / adult

DIMENSIONS

Spine width: 26.0mm

Width: 142.0mm

Height: 212.0mm

Weight: 440g

Pages: 304

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Arts & Culture Non-Fiction W. David Marx

About the Author

W. David Marx?is a writer on culture, fashion, and music. He is the author of?Status and Culture: How Our Desire for Social Rank Creates Taste, Identity, Art, Fashion, and Constant Change. A former editor of the Tokyo-New York street culture magazine?Tokion, his work has appeared in Vox, Popeye, NewYorker.com, and?Lapham's Quarterly. He lives in Tokyo.