Just F*cking Do It

The Principles of Action
Brief Description
TIME FOR THE DOERS. WILL YOU BE ONE OF THEM? The new breakout book from the Dragons' Den star and creator of The Diary of a CEO Steven Bartlett, creator of The Diary of a CEO, returns with his most unique and uncompromising book yet. How... Read More
Format: Paperback / softback
$4000
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Releases 21st April 2026 (Approx. Date) Pre-order  "Just F*cking Do It" now to secure your copy from our first shipment

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Just F*cking Do It

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

TIME FOR THE DOERS. WILL YOU BE ONE OF THEM?

The new breakout book from the Dragons' Den star and creator of The Diary of a CEO

Steven Bartlett, creator of The Diary of a CEO, returns with his most unique and uncompromising book yet.

How do you do the thing when you don't know how to do the thing?

There are two kinds of people in this worldβ€”those who talk about changing their lives, and those who actually do it. This book is written for the second groupβ€”for anyone ready to cross that line.

After close to a decade spent interviewing scientists and spies, monks and misfits, billionaires and athletes, founders and failures, Steven has learned one truth that sits above all othersβ€”the thing blocking you isn't talent, luck, resources or readiness. It's the wall you've built around yourself. And it's not made of concreteβ€”it's made of paper.

Blending unforgettable stories from the world's biggest doers with methods drawn from behavioural science, Just F*cking Do It gives you the tools to overcome fear, easy comfort, inertia, embarrassment or self-deception and to take action. Now. Before the window closes.

Because this isn't just a bookβ€”it's a wake-up call. Will you answer it?

Book Details

INFORMATION

ISBN: 9781529147506

Publisher: Ebury Publishing

Format: Paperback / softback

Date Published: 21 April 2026

Country: United Kingdom

Imprint: Ebury Edge

DIMENSIONS

Spine width: 40.0mm

Width: 153.0mm

Height: 234.0mm

Weight: 700g

Pages: 384

About the Author

Steven Bartlett is an Entrepreneur, speaker, investor, author and the host of UK's No.1 podcast 'The Diary of a CEO' - an unfiltered journey into the remarkable stories and untold dimensions of the world's most influential people, experts and thinkers. Steven is an accomplished investor in the health and wellness space with notable investments including Huel - UK's fastest growing e-commerce company internationally, and Zoe - the personalised nutrition programme created by the world's top scientists. Previous investments include The Healing Company, atai Life Sciences, Alto Neuroscience and AbCellera. Steven's other investments focus on blockchain technologies, biotech, space, Web 3 and social media. Known for his innovative and disruptive approach to social media marketing, Steven co-founded Flight Story - a marketing and communications company that works with leading brands. He has also launched his own private equity fund, Flight Fund, to accelerate the next generation of European unicorns. Steven co-founded thirdweb - a software platform, backed by Shopify and Coinbase, that makes it easy to build web3 applications. Steven released his debut book (ironically) titled Happy Sexy Millionaire, which made the Sunday Times bestsellers list. He joined the BBC's hit TV show Dragons' Den, as the youngest ever Dragon in the show's history. Steven is particularly focused on inspiring a new generation of entrepreneurs and creators from a BAME background and much of his work after winning the 'British Black Entrepreneur of the year' award focused on disadvantaged schools and communities. He has partnered with His Majesty's Prison Service to distribute 'The Diary of a CEO' podcast via their in-cell technology to educate and inspire young adults. Steven has been listed on the Powerlist, which captures the most influential Black Britons and aims to celebrate the achievements of the most influential people of African, African Caribbean and African American heritage in the UK. Steven's audience includes young aspiring entrepreneurs, creators, business leaders and high net-worth individuals.

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