Understanding Communication Theory

Name: Understanding Communication Theory
Brand: Taylor & Francis
SKU: 9780415748032
Price: 365.0 NZD
Availability: InStock

A Beginner's Guide

By Stephen M. Croucher

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Summary

Understanding Communication Theory is a comprehensive guide that explores the main perspectives and theories in communication studies, including social scientific, interpretive, and critical approaches. Covering key topics like interpersonal, organisational, intercultural communication, as well as persuasion and rhetorical theory, the book combines theoretical insight with practical application. Each chapter features sample undergraduate papers with expert commentary, case studies, and exercises designed to enhance understanding and classroom use.
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Format: Hardback

$365⁰⁰

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Understanding Communication Theory

$365⁰⁰

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for undergraduate students studying communication theory and instructors seeking a structured, practical textbook that supports diverse learning experiences.

Description

This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory—the social scientific, interpretive, and critical approaches—and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory, and other key concepts.

Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher. This gives students an insider’s glimpse of the way communication theory can be written about and applied in the classroom and in real life.

Featuring exercises, case studies, and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Devika Chawla from Ohio University praises the book as an "invaluable resource" for undergraduate teaching, highlighting its rigorous yet accessible nature and its blend of conceptual and practical content. Carmencita Del Villar of the University of the Philippines notes the book's effective real-life illustrations that help students from diverse cultures engage with communication theory.

Book Details

INFORMATION

ISBN: 9780415748032

Publisher: Taylor & Francis Ltd

Format: Hardback

Date Published: 22 September 2015

Country: United Kingdom

Imprint: Routledge

Illustration: 8 Tables, black and white; 15 Halftones, black and white

Audience: Tertiary education

DIMENSIONS

Width: 178.0mm

Height: 254.0mm

Weight: 839g

Pages: 288

Collections

Education & Reference History & Archaeology History & Military Non-Fiction Science & Nature Stephen M. Croucher

About the Author

Stephen M. Croucher is Professor at Massey University, New Zealand. He is co-author of Understanding Communication Research Methods.