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Health Communication
Theoretical and Critical Perspectives
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Health Communication
$4299
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is suitable for students at all levels and practitioners in health communication and health promotion seeking a critical perspective on the field.
Health communication is key to promoting good population and individual health outcomes. As the field has developed, there is a growing need for a critical appraisal of the ideologies and theories underpinning health communication in order to ensure effective practice.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Health Communication is key to promoting good population and individual health outcomes. As the field has developed, there is a growing need for a critical appraisal of the ideologies and theories underpinning health communication in order to ensure effective practice.
This book clearly situates health communication within its social context. It provides a critical overview of three key disciplinary areas β education, psychology and communication. Drawing on international examples throughout, the book challenges the underlying assumptions that drive the design and delivery of health promotion interventions. The authors argue that health communication is inherently political and pay close attention to issues of power, ethics and inequality throughout the text.
This book will be valuable for those students at all levels who require a critical perspective, as well as practitioners in health communication and health promotion. With reference to detailed examples and annotated suggestions for further reading, the book is an accessible resource for analysing contemporary health communication.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Reviews highlight the bookβs clear background on communication and education theories, as well as its inclusion of emerging social media and marketing techniques. Dr Ranjit Khutan praises its value for both students and health professionals. Dr Paul Reid commends the book as an original and high-quality contribution that sets a critical agenda, encouraging analysis of common assumptions in health communication.
Book Details
INFORMATION
ISBN: 9780745697734
Publisher: John Wiley and Sons Ltd
Format: Paperback / softback
Date Published: 03 March 2017
Country: United Kingdom
Imprint: Polity Press
Audience: Professional and scholarly
DIMENSIONS
Spine width: 20.0mm
Width: 150.0mm
Height: 226.0mm
Weight: 386g
Pages: 224
About the Author
Ruth Cross is Senior Lecturer in Health Promotion at Leeds Beckett University
Sam Davis is Senior Lecturer in Health Promotion at Leeds Beckett University
Ivy O'Neil is former Principal Lecturer and Professional Lead for the Health Promotion team at Leeds Beckett University
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